SEO Training

Hands-on workshop with implementation and support post training

SEO BASICS 2-DAY “DOING” WORKSHOP

Don’t just learn about SEO, do it

Help your customers find you

You consider your business to be the best out there. BUT you know you’re missing out on leads and sales because you don’t appear in search at the top for your industry. Hell, you may not even come up on the first page of Google for your industry.

You’re sick of relying on other ways to bring in customers, that, quite frankly, just aren’t bringing home the bacon.

You wonder, what does Google even want anyway?

Finally, let’s lift the lid on SEO, and get your website working like it should

Hi there, I’m Sue Cooper a Search Engine Optimisation (SEO) expert and trainer and digital marketing specialist. I am super excited to help you get more traffic to your website.

SEO has the potential to skyrocket your business. Unfortunately, it’s the stuff they don’t teach in most business courses.

Traffic is very valuable. So much so, that many business owners pay $1500 per month or more to roll out SEO services for their website. But how do you know that specialist is doing a good job?

If you are looking to save money and do it yourself, you can surely find the endless SEO tutorials and DIY videos available online. But these can be really confusing and time consuming. How do you know which information is correct, current and will actually work for your circumstances?

What I can tell you is, the difference between you and that business at the top of a Google search result is not always a bigger budget.

Before you spend any more money on your website, make sure you understand the basics and how they apply to you.

Quickly separate fact from fiction.

With over 150 years of combined SEO experience, our trainers learn in the trenches and share the processes that are accurate and actually work.

Building a rock-solid foundation for all industries and all business sizes

You may wonder, is this course for me?

Absolutely every business, in every industry can benefit from understanding and applying the foundation principles of SEO to get more traffic.

This applies regardless of your business size and revenue. I have brought a one-man band with a small budget up to a number one ranking in Google. Just by tweaking the basics.

AND I have personally seen a large and successful business lose all their traffic due to poor SEO implementation. Spending $40,000 on a website redesign and SEO campaign, only to drop from page one to oblivion.

Whatever your budget, understanding the fundamentals of good SEO is always the best starting place. This allows you to set your website up for success. This action is always the first step on the road to the front of the pack.

You might be looking to improve your website, about to redesign your site, or launch a new one. If this is you, don’t leave your Google success to chance.

That’s just what this two-day DOING workshop is all about. Setting you up for success, so that all of your marketing efforts from here are based on a rock-solid foundation.

But Sue, I have bought so many business courses and I’m still not there. Why is this one different?

Yes, we are all guilty of a bit of ‘shiny object’ syndrome as business owners. Believing the next new thing that is going to be the answer to our business troubles only to find it isn’t – am I right?? So you probably want to know, why is this course different?

Unlike many systems and processes out there, this is proven and results-focused. All of our SEO methods have been tested by our instructors in the real world.

You don’t have to ditch everything you’ve learnt and get on board the train, only to be disappointed when you can’t get it to leave the station.

These are time-honoured techniques, not magic tricks. They are backed by Google foundational principles, not some black hat hacks.

They are often the missing link between your current marketing efforts working and not working.

Plus, this is a doing course. We make our very best effort to get to know about you. We take the time to understand your business. Putting the focus on the specific priorities relevant to your business website.

We also understand that there is a lot of information to absorb across the two days. With our post workshop coaching and implementation sessions, along with access to our Facebook Group, you will not be left to sink or swim.

Seriously though, I am so confident that you are going to have real success with this training, that I am offering a full money back guarantee on your investment.

Tell me, what other course providers can do that? Only ones who are confident they have the real knowledge you need.

Google is responsible for 94% of total organic traffic!

(Web Presence Solutions, 2017)

COURSE BENEFITS

Easy to understand – let’s cut the overwhelm.

I get it, most times you glaze over at all that terminology around SEO. Search engines, keywords, traffic, optimisation, alt tags, meta data, on-page techniques, backlinks (yawns).

“I am just not technical,” I hear you say.

Don’t let the terminology scare you. We explain it all to you in plain English, in words you’ll understand.

SEO is not rocket science, it’s just a different language. After this course you’ll be an SEO ninja who knows their backlink from their alt tag like the best of them.

We’re not your typical “tech-nerds.” Our trainers are very down to earth and always up for a laugh in the process. This will be a fun and life-changing two days.

I want you to stop stressing about SEO.

We do it together

Unlike the other courses you may have purchased in the past, this is live and in person. You get advice, help and support in real time.

Bring your laptop, and we’ll apply what we learn to your business on the spot.

The majority of business owners will walk away from the two days with a website which is primed for Google search! OR if it’s too big a job for the two days, leave with some further action steps. Steps you or your team can implement to get it there ASAP. Plus, you will be given the support you need to see it through.

Due to the hands-on nature of the course, this is only open to a small number of business owners at one time. Once we hit 6 attendees, the doors close, and you will need to enrol in the next one.

That way, we are able to provide the one on one attention which makes a huge difference to your success.

Expert advice

I’ve been doing this stuff for over 20 years. I’ve worked with hundreds of businesses, in a range of different industries. I have that wealth of experience to show you just how to get your traffic moving in the right direction.

Together, our trainers have a combined level of SEO experience of 150 years.

For the past ten years, I have been part of an elite group of 12 international SEO specialists who train other SEO’s for success. This is great, but I am always most satisfied doing work on the ground with business owners.

My passion is to help you achieve more understanding and control over your business marketing.

I have seen too many people get ripped off by giving away their hard earned money. Throwing it at people who are barely qualified to give advice. So-called ‘experts’ who are hiding under the umbrella of a slick marketing campaign and very little substance.

The problem is, many business owners don’t understand what it is they’re asking them to do. This leaves them open to bad service, and advice.

Let’s put the knowledge in your hands. I always say, whether you outsource digital marketing or do it yourself, it is so vital to know what you’re doing and why you’re doing it.

Supported by a money back guarantee

Firstly, this is not a promise all and deliver nothing kind of opportunity. I personally give you a money-back guarantee.

If you don’t find improvements in your search results after implementing what you’ve learnt in this course, I will happily refund your money.

I am that confident in the benefits of the SEO Basics course for your business.

So what’s the investment?

Usually my one-on-one programs cost upwards of $5,000. But I’m not going to ask you to invest anything like that today.

Get access to my skills and expertise for two days of learning and doing in a small, hands-on environment. Your investment for the course is only $1,495

Therefore, the SEO basics course represents immense value for your business.

When looking for a local business, 97% searched online.

(Hubspot)

Finally get your website traffic moving in the right direction!

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Learn the practical ways your website can improve it’s search standing . Not only will you know it in theory, but you will get this sh#$ done for real!

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Interactive learning working in a small group environment with other business owners. This allows you to brainstorm ideas and benefit from discussions started by other attendees.

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Understand the SEO basics Google requires for a well optimised site. Know that Google sweet spot you and your team need to work within. The parameters which every piece of content you upload to your site needs to hit.

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Get advice to implement major and business-transforming SEO improvements. Get it over two days, with the help of an SEO expert with over 20 years experience in digital marketing.

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Get all your SEO questions answered – no queries go unanswered.

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Post workshop coaching and implementation sessions. Access to a private Facebook Group.

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A money back guarantee to cement real results.

70-80% of search engine users are only focusing on the organic results.

(MarTech, 2018)

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