Ensuring Your Business’ Long-Term Profitability Online
Profitability is the goal of any business. When it comes to doing business online, profitability rests on how well a business establishes its presence. A weak online presence could make a business lose a significant number of customers to competitors who have a more compelling online marketing structure.
That’s why it’s important to include audits as a constant process within a business’ online marketing structure.
What is an audit?
Today’s consumers are growing ever more reliant on the Internet for any information they need concerning products and services. Businesses that comply with proper website and online marketing optimisation are very likely to be found by their target audience.
An audit assesses the aspects of a business’ online presence. It ensures that its website’s structure and content, as well as its other online marketing efforts, comply to search engine and social media standards.
Whether a business has an existing website or plans to build one from the ground up, an audit is required. Regardless of how many pages a website has, whether 1 or 1,000, an SEO audit should regularly be performed to meet the business’ goals, its unique requirements, and the ever changing search engine and social media landscapes.
Types Of Audits
Analyse factors that affect your website’s visibiliy in search, with a goal of detecting the weak points for improvement.
Determine if your site being penalised from those who link to you? Or the structure of your backlinks?
Local SEO Audit
Local SEO is the easiest and quickest process for being found online. Ensure all your ducks are in a row.
A manual audit examining…
- Crawling & Index
- Site Architecture
- General Usability
- Title Tags
- Meta Tags
- Text Formatting
- Duplicate Content Issues
- Canonical Issues
- Site Speed
- Social Connections
- Google Analytics
- Linking Issues
- Local Search
- General Domain Review
Does your site have spammy backlinks? Or…
Do you have an abundance of “money” type keywords? Or…
Have you purchased backlinks?
Your backlinks can be unhealthy and dangerous to your success on Google, as these three factors will harm your visibility in search.
Sadly, these practices can often result in quick wins, which is why dodgy SEO providers implement them… And then run a mile.
The completion of this process is essential to ensure your backlink profile is clean and beneficial to your online presence.
The audit process will discover potentially dangerous and toxic backlinks, that can then be removed using Google’s Disavow tool.
It’s rare to find a business that has no competition in their local market. Therefore it’s essential you have all your ducks in a row to gain high visibility when your potential customers are searching for your products or services.
Not Sure If This Is For You?
Frequently Asked Questions
Why is a website audit important?
Think of it like your 6 or 12 month health checkup with your doctor. You go along and they run a few tests, to ensure you are well. Your website is no different! For maximum benefit to your business, it needs to be in tip-top shape.
And more importantly, if you are starting a new SEO campaign, your provider should be looking for any road blocks that will hinder future performance.
How long does it take to do the audit?
Each type of audit varies and our current workload can have an impact, so here are our guidelines…
- Local SEO Audit – 48 hours
- Backlink Audit – 3 to 4 days
- Website Audit – 10 days