SEO (search engine optimisation) may seem daunting at first, but the below 5 tips will help make writing SEO content easier for you.
1. Give Your Article an Outline
When it comes to writing anything, including web content, you should have a plan for what it is you want to say. Whilst some can make up content as they go along, it is important to remember that quality, well-written, well-researched articles will often be more widely read. The more read an article is, the more it will move up search engine rankings- So make a plan.
2. Gather a List of Key Words and Phrases for Your Article
When planning an article that is search engine optimised, it is not enough to plan your article’s content, you also need to plan to include words and phrases that you want to be picked up by a search engine. Remember these should be relevant to your article, not what you think is popular. If you are writing about men’s shoes, words like “leather”, “shoe” and “sole” could be used, as well as phrases such as “perfect smart casual loafer,” as they all fit your chosen topic. Using whatever phrase in Twitter is currently top trending will not help you, as remember: Relevant, quality content is key.
3. Write Your Content
This is the most critical stage of developing your article- some poor on-line writers want to include so many search engine terms that they forget to make their content enjoyable, entertaining and/or interesting. It is also important to make sure your article is proofread, grammatically correct and well structured. This will mean it appear near the top search engine rankings as it is of good quality.
4. Include Hyperlinks
Hyperlinks increase the likelihood of your website performing well in search engine rankings. Why? Because if a search algorithm identifies that you have linked to articles on a subject similar to your own, it is indicative that you have written a quality article. You can highlight relevant words that link to other websites that support your article, and also add links to websites at the bottom of your article just as you would a footnote.
5. Create Links to Your Article
Add links to your article to other platforms such as Facebook, Twitter and perhaps forums which are relevant. Be careful when doing this however, as search algorithms can identify when someone is ‘spamming’ their article across lots of platforms. Make sure you share your link in a sensible manner, and ask friend to share and retweet it.
There you have it. An easy way to make your articles search engine optimised. It is important to keep up this practice with all of your articles, as it will mean search engines begin to value your website as one of quality and importance on your chosen subject.