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Why Mobile Marketing Is Crucial in Today’s Marketplace

Why Mobile Marketing Is Crucial in Today’s Marketplace

Mobile marketers need to step up their game in today’s marketplace. Smartphone adoption is continuously and rapidly increasing. Currently, around 80% of all mobile phone users use smartphones. Accordingly, smartphones and tablets surpassed desktops as the primary gadget that people use to access the Internet, but people do not simply use their mobile phones to […]

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How Instant Online Customer Service Can Transform Your Business

How Instant Online Customer Service Can Transform Your Business

The arrival of the internet ushered in a golden age of entrepreneurship. Businesses can now be started for a fraction of the cost of their brick and mortar counterparts and have access to a customer base on a truly global scale. This, however, has resulted in an extremely crowded and competitive marketplace. In a tough […]

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5 Reasons Your Business Needs LinkedIn

5 Reasons Your Business Needs LinkedIn

This world is a breeding ground for bright ideas and brilliantly allows entrepreneurs and prospective employees alike to find each other and build something beautiful. Back in the day, entrepreneurs would have to submit actual letters and proposals to the powers that be, and individuals seeking employment would have to hand-write resumes and cover letters. […]

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7 Steps To Ensure Your WordPress Security

7 Steps To Ensure Your WordPress Security

WordPress is the most popular platform for websites –34% of the entire internet runs on this platform! And if we count only CMS-built sites, it’s about 60% built on WordPress. Why? Because it’s a robust, open-source platform which allows endless customisations....

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How To Achieve Frequency & Reach On LinkedIn

How To Achieve Frequency & Reach On LinkedIn

The more times you can put your brand/product/service in front of your target audience, the more “aware” they become of the solutions you offer. Statistics show that buyers are more than halfway through their decision-making process (https://business.linkedin.com/en-uk/marketing-solutions/blog/posts/B2B-Marketing/2016/making-sense-of-the-buyers-journey-stats) before they ever make contact with a salesperson, so you need to ensure that prospects think of you […]

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Quality AND Quantity Matter on LinkedIn

Quality AND Quantity Matter on LinkedIn

A commonly asked question from people looking to use LinkedIn proactively to prospect for their business is “Should I connect with everyone that sends me a connection request?” While it’s important to connect with “strangers” (https://reeb.com.au/stranger-things-need-to-happen-on-linkedin/), there are certain guidelines you should follow when deciding who to connect with. 1. Be selective with who you […]

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The Worst Mistake Sales Execs Make On LinkedIn

The Worst Mistake Sales Execs Make On LinkedIn

Did you know that there is a right and a wrong way to use LinkedIn? The common mistake that sales professionals make is that they treat it like a “sales” tool, but the truth is, no one likes to be “sold” to. Put it this way: if you attend a live networking event, you don’t […]

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Stranger Things Need To Happen On LinkedIn

Stranger Things Need To Happen On LinkedIn

You do it at parties. You do it at breakfasts. You do it on Tinder. You probably do it on the elevator. So why does the idea of connecting with a stranger on LinkedIn feel so weird? When it comes to LinkedIn, it’s understandable if you feel hesitant about approaching strangers in an attempt to […]

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5 Tips to Attract Your Next Client with Your LinkedIn Profile

5 Tips to Attract Your Next Client with Your LinkedIn Profile

If you met someone at a networking event and they performed a search of your name on Google, what are they likely to find? Your Linkedin profile will typically show up within the first five results, this gives you the chance to control what they discover about you. If that person is a potential client, […]

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Two LinkedIn Sales Tips To Beat Your Competition

Two LinkedIn Sales Tips To Beat Your Competition

If you’ve only been casually dabbling with LinkedIn, now is the time to get serious and put forward a concentrated effort. Even if you feel you have a handle on using LinkedIn to generate leads, here are two massive tips (that you may not be aware of) that will help you get a jump on […]

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Why Your Sales Team Should Be Using LinkedIn

Why Your Sales Team Should Be Using LinkedIn

You’ve seen it before. You’ve set up your LinkedIn profile and you’re getting messages daily about people wanting to connect. But, how do you actually use LinkedIn to generate leads? Knowing the opportunities that LinkedIn can provide and how to leverage them will give your business an unparalleled advantage over your competition. The fact is […]

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How To Reach Your Target Audience Through A Successful PPC Campaign

How To Reach Your Target Audience Through A Successful PPC Campaign

A pay-per-click campaign can make or break a small business. Even when your company is large and can absorb significant advertising costs, you are wasting your advertising budget when you don’t optimise your PPC campaign. To reach your target audience, your ads must cater to their specific needs. Careful testing of each of your ads […]

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5 Fast Tips for All-Day, Every-Day Motivation

5 Fast Tips for All-Day, Every-Day Motivation

In this modern world full of overlapping responsibilities, all-day connectivity, and environmental stressors galore, you may struggle with motivation at work and at home. The latest self-help motto or uplifting meme may give you a boost during the average day, but is not powerful enough to carry you through 24 hours, seven days a week, […]

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Automating Customer Service: What Works and What Doesn’t

Automating Customer Service: What Works and What Doesn’t

Busy companies want to provide excellent customer service to the people they do business with, but employing enough service agents to handle all incoming email and phone contact can be expensive. If your company’s budget doesn’t allow for a dedicated customer service staff, you might consider automating it instead. From a consumer’s point of view, […]

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Using PLA and SEO To Market Your eCommerce Products

Using PLA and SEO To Market Your eCommerce Products

Most SEO guides on the Internet today are primarily applicable to either cloud services or brick-and-mortar businesses that offer local services, but what about e-commerce retail? The online retail industry is booming as people discover that they no longer have to go brick-and-mortar shopping in order to find affordable, high-quality products. However, most searches don’t […]

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Is Direct Mail Marketing Still a Viable Option for Businesses?

Is Direct Mail Marketing Still a Viable Option for Businesses?

As we continue to move deeper into the digital age, many businesses are asking if direct mail marketing is still a viable method of reaching the consumer. After all, hasn’t the modern age of technology made it much easier and affordable to reach potentially millions of buyers with just the push of a button? The […]

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4 Tips For A Successful Website Conversion Funnel

4 Tips For A Successful Website Conversion Funnel

If you read the title of this article and asked yourself, “What’s a conversion funnel?” you’re already way behind. The conversion funnel is the part of your website focused on directing customers toward a favourable outcome for your business- and ideally, every part of your website should serve some function in this funnel. The goal […]

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The money is in the list. Really?

The money is in the list. Really?

Have you heard the saying “the money is in the list”? Chances are you have! And it sounds like there’s a reasonable deal of truth in that statement. Right?!?! I thought so too until I heard this story……… I was having a conversation recently with a business owner who has a list of nearly 10,000 […]

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Is the age of SEO over? Not if you do it right!

Is the age of SEO over? Not if you do it right!

SEO is arguably one of the most commonly heard terms in digital marketing. Due to the sheer prominence of Google and other search engines, businesses have lived and died based on how easily they’re found. As a result, Search Engine Optimisation (SEO) has become a huge business. Of late, with the advancement of Artificial Intelligence […]

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