Advanced SEO Training

More Traffic, More Leads, More Sales!

Advanced SEO training is delivered through Search Engine Academy and is available for those who have mastered the essential skills of SEO.  This comprehensive training workshop will arm you with advanced knowledge and understanding of search engine optimisation.

Advanced SEO Training Syllabus

The underlying principal of this workshop is to offer an opportunity to learn skills that can help you to improve your own web pages. As such, the course is purposely designed to offer a hands-on practical approach that looks at real-life examples and provides you with the chance to evaluate your own performance and development.

  • Day 1 – Advanced SEO Strategies
  • Day 2 – Google Day
  • Day 3 – Final Day of Advanced SEO Tactics

After completing the course you will undergo a short examination and will be awarded with an official certification that confirms that you have attended the program and met the course requirements. Perhaps most importantly of all, you will have an advanced knowledge of SEO and will understand how you can use optimisation techniques to be successful in your niche.

Day 1

  • Advanced Keyword Research:
    • Keyword Forensic Analysis
    • Other Advanced Keyword Research Tips
  • Semantic Search
  • Resource Links
  • Natural Language Processing (NLP):
    • Understanding How To Take Advantage of Themes
  • Information Architecture:
    • What is IA
    • Why Do IA
    • 4 I/A Categories
    • Labeling Systems
    • Global Navigation System
    • Local Navigation Systems
    • Contextual Navigation Links
    • Supplemental Navigation Systems
    • Site Search
    • Examples of Well Developed IA
  • Local SEO:
    • Google’s Venice Update
    • Major Data Providers – Who powers whom?
    • How to Submit to Top Data Providers
    • About Universal Business Listing
    • Rating Local Search Factors
    • Business Listing Quality Guidelines
    • More Google Quality Guidelines
    • Google Local
    • Google Local – Photos, Videos and More
    • Video SEO:
    • Optimising Your Videos
  • Video SEO
    • Keywords for Video
    • Create a Video Sitemap
    • Video Distribution
  • Mobile Search and SEO:
    • Mobile SEO Strategies
  • Duplicate Content Issues
  • Crawler and Indexing Issues
  • Student Website Reviews
  • Questions and Answers

Day 2

  • Paid Search
  • Planning Your Paid Search Campaigns
  • Google Adwords
  • Google Display Ads
  • Personalisation of Search
  • Google Plus
  • Google Authorship
  • Google Analytics Advanced for SEA
  • Google Webmaster Tools
  • Google Panda and Penguin Rollouts
  • Measuring What’s Important: KPI’s
  • Advanced Google Analytics
  • Student Website Reviews
  • Questions and Answers

Day 3

  • Competitive Intelligence for SEO:
    • Why do CI for SEO?
    • More Reasons for CI
    • How to Do Competitive Intelligence Analysis for SEO
    • Off Page Factors
    • How to Analyse What You Collect
  • Social Media and SEO:
    • Social Media Platforms
    • Social Media Guidelines
    • Social Media and SEO
    • Measure Social Media Reach
  • and SEO:
    • and Google
    • Schema.or Resources
    • 5 Applications
  • Site Technical Issues:
    • Diagnosing Problems
    • URL Canonicalisation
    • 301 Redirects
    • Crawler and Indexing Issues
    • Source Code Validation
  • Persuasive Copywriting for the Web:
    • Anatomy of A Sales Letter
    • Components for Building Sales Copy by Component
    • Examples by Category
    • Student Worksheets and Examples
  • The Power of Article Writing:
    • Life After Google Panda Update
    • Guidance on Writing Quality Articles
    • Easy Ways To Find Markets For Your Articles
    • Creative Commons
  • Press Releases and SEO:
    • Tips for Press Releases
    • 9 Reasons to Optimise Your Press Releases
  • Tips for Professional SEOs:
    • New Customers The Smartest Way
    • Build A Genuine Reputation Right Now
    • How To Convert Prospects to Clients by Establishing Credibility
    • Steps for Building Powerful Proposals
    • Building and Defining Your Business in the SEO Industry
  • Questions and Answers
  • Certification Exam

SEO Advanced Certification

This comprehensive advanced course will conclude with an online examination. If you score 76% or above on the test, you will be awarded with a pass and will receive a certificate that confirms that you have achieved Advanced SEO Certification.

Upcoming events:

  • Thu

    Leveraging LinkedIn for Lead Generation

  • Fri

    Business Mastermind Collective Lunch

  • Fri

    Business Mastermind Collective Lunch


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