by SueCooper | Nov 29, 2018 | Advertising
A pay-per-click campaign can make or break a small business. Even when your company is large and can absorb significant advertising costs, you are wasting your advertising budget when you don’t optimise your PPC campaign. To reach your target audience, your ads...
by SueCooper | Nov 27, 2018 | Leadership
In this modern world full of overlapping responsibilities, all-day connectivity, and environmental stressors galore, you may struggle with motivation at work and at home. The latest self-help motto or uplifting meme may give you a boost during the average day, but is...
by SueCooper | Nov 22, 2018 | Automation
Busy companies want to provide excellent customer service to the people they do business with, but employing enough service agents to handle all incoming email and phone contact can be expensive. If your company’s budget doesn’t allow for a dedicated customer service...
by SueCooper | Nov 20, 2018 | SEO
Most SEO guides on the Internet today are primarily applicable to either cloud services or brick-and-mortar businesses that offer local services, but what about e-commerce retail? The online retail industry is booming as people discover that they no longer have to go...
by SueCooper | Nov 15, 2018 | Marketing
As we continue to move deeper into the digital age, many businesses are asking if direct mail marketing is still a viable method of reaching the consumer. After all, hasn’t the modern age of technology made it much easier and affordable to reach potentially millions...
